Kindred Group

Kindred Group

Kindred Group is born from the passion for football and sport in general. A passion that we share with the majority of our customers and employees around the world. Our love for football is manifested in many ways; through sponsorships of clubs, dedicated programs together with football associations, also through local engagement in our communities or even at the office when we organise local football tournaments. All these initiatives bring us closer and show how powerful sports can be in overcoming any form of challenge. Kindred also promotes a healthy lifestyle in every aspect. We promote physical activity in our offices and thereby help keep our minds sharp. We support local communities by actively engaging in events such as local marathons. And we constantly preach the importance of sustainable gambling.

EFDNs Active Fan programme fits well with Kindred’s values and culture, and also resonates with our sustainability framework where giving back to communities is a key cornerstone. Through the positive energy around football and the general need for our societies to adopt a healthier lifestyle, we believe that this programme can help drive positive change in our communities. Kindred wants to be a part of that change.